What is out of the box?

"Out of the box" refers to the idea of coming up with creative or innovative ideas that are not limited by conventional thinking or restrictions. It is often used in business to refer to a non-standard approach to problem-solving or developing new products and services. Out of the box thinking can be a valuable tool to overcome obstacles and generate fresh ideas. It can also refer to physical products that come pre-assembled or ready to use without any additional customization or setup.